Webinar: Getting What You Pay For: Legal Pitfalls in Paying for Referrals
- Date: Wednesday, January 21, 2026
- Time: 10:00 am - 11:00 am
(see when that is in your time zone)- Presenter: John A. Mills and Tara Davidoff
- CE: eligible for 1 CE
- Price: free to attend live: registration required
- Registration: Register for the Webinar
When the quality and safety of patient care is at stake, the law aggressively punishes those who are willing to pay and receive payment for patient referrals. Numerous state and federal anti-kickback laws are designed to prevent and discourage unscrupulous marketing practices such as paying "body brokers" to find potential clients or offering financial incentives to induce someone to enter a recovery program.
Too often, healthcare organizations and providers fail to recognize unlawful marketing activity. They make serious missteps in their methods for obtaining referrals, even where there is no intent to break the law. This can give rise to liability for unlawful kickbacks under state and federal laws, including the Eliminating Kickbacks in Recovery Act (EKRA). The latter law has been aggressively enforced in recent years, with numerous individuals being criminally convicted of violating the law. There also has been a recent uptick in federal enforcement against false and misleading advertising practices, especially over the use of online call centers. Furthermore, there is the risk that health care plans and insurers will allege fraud and overpayments against providers that engage in questionable marketing and business development practices.
This webinar aims to identify the types of marketing and advertising practices that are deemed unlawful and unethical. We will provide participants with an understanding of the laws that punish "kickbacks" and false advertising so that stakeholders can effectively and lawfully obtain referrals and improve patient care without the risk of overpayments, fraud allegations, or worse.
Continuing Education Information
This webinar will provide 1 CEU. For more general information about CEs, go here.
CEs will only be available free to those who attend the live webinar. Attendance will be monitored. If you register but do not attend, you can purchase CE access after the webinar is recorded. NBHAP members get it for free.
In order to complete the CE requirements, attendees must complete the online exam. Login access to NBHAP is free regardless of membership. Contact us if you don't have a login.
Sponsor
Leech Tishman Nelson Hardiman is one of nBHAP's Associate Members.
They are a national full-service law firm providing professional legal services to businesses, institutions, and individuals.
Presenters
John A. Mills
John A. Mills is a partner at the healthcare law firm Leech Tishman Nelson Hardiman, LLP.
John's regulatory compliance work focuses on key issues facing providers that could potentially impede their business operations. He advises clients on managed care and ERISA compliance, voluntary disclosures of possible Medicare over-payments, medical staff and peer review, analysis of business arrangements to ensure compliance with the anti-kickback and Stark laws, and provides regulatory guidance to covered entities and contract pharmacies in connection with the federal 340B program.
Tara Davidoff
Tara Davidoff is a partner at the healthcare law firm Leech Tishman Nelson Hardiman, LLP.
Tara leverages more than two decades of experience to help clients navigate complex regulatory compliance and strategy, crisis response, government investigations, and disputes. She represents a diverse range of healthcare providers and concentrates her practice on healthcare data privacy and security, with a strong emphasis on ensuring compliance in an evolving privacy landscape. Her nuanced understanding of industry regulations and complex transactional issues, combined with her litigation experience, makes her an invaluable resource in providing comprehensive legal counsel and support to clients in the healthcare and life sciences sectors.
Registration
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A national membership association that provides education and advocacy for those in the behavioral health and addiction treatment industries.
We are the leading and unifying voice of addiction-focused treatment programs.
