Gina Thorne brings three decades of expertise in behavioral health, specializing in business development and marketing. Her extensive background spans private and public sectors, working with in-patient treatment centers, psychiatric hospitals, and educational institutions across several states, including Florida, New York, and Colorado.

Gina has been instrumental in leading marketing, alumni relations, and admissions efforts for prominent treatment programs on both coasts. Her achievements include co-founding the Colorado Professional Liaison Association (CO-PLA) and serving in key roles like Board Co-Chair for Treatment Professionals in Alumni Services (TPAS). With a deep understanding of mental health and substance use disorder treatment, Gina excels at collaborating with revenue-generating departments to drive sustainable census growth. In 2021, she launched GTC Consulting, focusing on overcoming barriers to growth and enhancing organizational visibility within the behavioral health landscape.

Show Notes

• You can find out more information about GTC Consulting here
• You can connect to her on LinkedIn here
• Her website with her writing on slow travel, LivDeeper10x, can be found here
• I bring up the Certificate in Addiction Treatment Marketing (C-ATM) and the Certified Admissions and Marketing Specialist (CAMS). You can find out more about this educational workshop here
• Gina recommended Peter Block's Six Conversations and his books on building community. You can find out more about that here
• She also recommended the book Falling Forward: Turning Mistakes into Stepping Stones for Success, by John C. Maxwell. You can find out more about this book here
• Gina also recommended author Michael Bungay Stanier, primarily The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever. You can find out more about him here
• Finally, she recommended Brené Brown's Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. You can find out more about this book here