Destination Change: Episode 38 — Zach Rothenberg Talks Zoning and Marketing

Zachary Rothenberg (he/him) serves as “outside general counsel” and legal advisor to behavioral health businesses, including residential and outpatient treatment centers, sober living environments, and ancillary businesses such as billing companies, laboratories, psychology and psychiatry practices, and the like.

Zach regularly represents behavioral health clients in litigation matters, in state and federal courts and in arbitration, in matters relating to contract disputes, reimbursement matters (against commercial and government payors), employment matters, zoning and land use disputes. Zach also provides regulatory compliance advice on matters relating to marketing and business development, payor audits, claw-backs, overpayment demands, and EKRA issues, among others.

Zach is a regular presenter at regional and national conferences within the behavioral health community and has presented at several webinars with NBHAP.

Show Notes

• You can learn more about Zach and see his contact information on the Polsinelli website
• We discussed HR issues, fraud abuse, and EKRA. Many of our webinars cover these topics.
• We also discussed NBHAP's Certificate in Addiction Treatment Marketing (C-ATM) and accompanying Certified Admissions and Marketing Specialist (CAMS), which teaches how to market a program ethically
• He suggested several government resources, recommending you check out your local government sites first. A reminder that NBHAP members have free access to our State Frequently Asked Questions and our Legal Repository