Today’s society is hindered by an unconscious, implicit bias that fuels discrimination against those living with mental health and substance use disorders. Our words often reflect that bias, perpetuating negative stereotypes. Thus, there is an urgent need for more thoughtful, accurate communications about mental health and addiction that will open minds, connect communities, and empower policymakers. Now, more than ever, we must take steps to understand, nurture, and advance the role of communications in the fight for mental health equity. Normalizing a national conversation is key to lasting change. This year please join The Kennedy Forum as we unite leaders in communications, media, advocacy, and activism to explore best practices and define a clear path forward.