Learn about marketing practices that are being investigated, the laws that apply, and how to avoid deceptive marketing practices.

You will learn about permissible and impermissible financial arrangements between treatment programs and marketers, the use of call centers, bed vouchers, and securing insurance on behalf of patients; the distinctive enforcement players who care about abusive marketing, enforcement trends highlighted by real examples, the legal ramifications of problematic practices, client privacy considerations and specific marketing practices to avoid.

In this webinar, you will develop an understanding of the different laws in federal and state funded, commercial insurance, and cash pay treatment. You'll also learn about specific marketing practices that lead to ‘red flags’ or potential investigations. Finally, you'll build a framework and practical perspective into your marketing plan for safer forms of marketing activity with reference to recent enforcement history.