Webinar: Questions of Legality and Ethics in Behavioral Health Marketing
Behavioral health entities continue to be in the news for legal and ethical violations related to their marketing and compensation practices. In this webinar, we'll discuss retargeting and HIPAA compliance, FTC rulings on legal Google Ads campaigns, the use of call centers, and compliantly compensating outreach or admissions teams.
Behavioral health marketing continues to be the black sheep of the healthcare world when it comes to marketing practices. One reason for this is that marketing practices such as conquest marketing (bidding on a competitor's name), results-based employee commissions, and paying lead generation agencies are all SOP in most other industries. When individuals from outside the space come in, they are unfamiliar with these very important legal points of departure. The same happens when a provider hires a marketing agency without specialized compliance knowledge regarding behavioral health. And then, of course, there is always the case of the provider desperate for admissions or more revenue that is pushing the line, trying to work within perceived loopholes.
This webinar will cover the relevant laws, recent court cases and legal filings, and best practices to ensure successful, compliant marketing for behavioral health providers.
Continuing Education Information
This webinar does NOT provide CEs. For more general information about CEs, go here.
However, it is eligible towards the requirements for renewing the C-ATM/CAMS.
Credit will only be available free to those who attend the live webinar. Attendance will be monitored.
In order to complete the C-ATM requirements, attendees must complete the online exam. (Login access to NBHAP is free regardless of membership. Contact us if you don't have a login.)
Sponsors
Circle Social Inc., one of NBHAP's associate members, is a strategic marketing and operational consulting firm specializing in addiction treatment and behavioral health. They help you build patient-centered campaigns that help people AND drive your bottom-line.
Presenters
Nick Jaworski
Nick Jaworski has helped build startups across the globe from Turkey to China to the US. A passionate recovery advocate, he sits on the board of Above & Beyond Recovery Center as well as advising the National Behavioral Health Association of Providers.
Through strategic marketing and operations, Nick has helped several companies start from humble beginnings and grow to multi-million dollar-a-year organizations. His expertise drives results for all of Circle Social's treatment center clients.
You can hear him on the 26th episode of our podcast, Destination Change.
If you would like to view the video without getting C-ATM access, watch it on our YouTube channel.
Purchase/Access
In order to purchase any NBHAP webinar, you must be logged in for NBHAP and the Counselor CE Hub. Your login for both platforms is now the same, and it is free to create a login. Please contact us if you have any problems.
A national membership association that provides education and advocacy for those in the behavioral health and addiction treatment industries.
We are the leading and unifying voice of addiction-focused treatment programs.
