Webinar: SUD Treatment Provider Boot Camp — Marketing
- Date Recorded: October 21, 2018
- Presenter: Andrew Martin
- Length: a little over 31 minutes
- Price: $30.00 (Members receive 15% discount)
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With tremendous changes in the behavioral health industry, there will continue to be opportunities to provide desperately needed treatment services to those suffering from substance use disorders, but the business models are changing rapidly. The traditional treatment models are finding it more difficult to survive as insurance payors and government payors repeatedly modify their reimbursement programs. Attracting patients has become more difficult as increased regulations have been imposed on marketing and compensation practices.
The professionals and attorneys at BHAP and Nelson Hardiman have carefully designed the curriculum of this Boot Camp to address these growing concerns in this webinar series.
The best substance use disorder treatment provider in the world will not survive if nobody knows about its existence. Marketing is the set of strategies used to reach prospective patients and families in need of substance use disorder treatment and/or recovery services, and effective marketing is what leads to success. This webinar will outline the best practices, regulations, and laws surrounding healthcare marketing as well as ethical and effective marketing practices within the SUD treatment industry.
Brief Outline
- Overview of key rules and regulations
- Ethical compensation practices
- Ethical marketing practices
- Branding
- Marketing Plan
Presenter
Andrew Martin, MBA, LAADC, C-ATM
Andrew Martin is the former Chief Operating Officer at Behavioral Health Association of Providers.
Andrew's extensive experience in the addiction treatment industry dates back to 2005 and includes founding and operating Serene Scene Magazine, a monthly magazine with a circulation approaching 30,000 subscribers. He also launched The Evolution of Addiction Treatment Conference, which delivered high level learning to addiction treatment professionals; developed LocateTreatment.com, a directory of addiction treatment resources and information for the United States and Canada; and spearheaded Serene Center, a 36-bed transitional sober living and outpatient treatment facility for those in early recovery.
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We are the leading and unifying voice of addiction-focused treatment programs.
