Certified Admissions and Marketing Specialist (CAMS)
The news is filled with stories of companies being fined and even losing their credentials because they were doing things that were not compliant. Being ethical in the marketing of your addiction treatment organization or services is more important than ever.
NBHAP knows this is a growing concern for those of us in the industry, and developed the Certificate in Addiction Treatment Marketing (C-ATM) in response.
What is the C-ATM?
A comprehensive program of six courses, the C-ATM is a first-of-its-kind certificate program that teaches you best practices and practical tips from renowned legal and industry experts.
Each course takes approximately six hours to complete. You can take the courses online or you also have the option of attending one of our live courses. The courses can be taken in any order and at any time, and a mixture of online learning and live workshops is acceptable.
See our Frequently Asked Questions about the C-ATM.
"Today's marketers need to be up to date on legislation and compliance issues rapidly changing the business of providing addiction treatment. I earned the Certificate in Addiction Treatment Marketing to better understand these complex dynamics transforming our field. The education provided in the C-ATM courses aligns with the mission of HMP's Psychiatry and Behavioral Health Learning Network—to empower professionals, whether in business or clinical roles, to provide patient-centric, high-quality, ethically delivered care. Earning the C-ATM is an ideal experience for treatment center marketers and executives dedicated to these goals."
What is the CAMS?
The Certified Admissions and Marketing Specialist (CAMS) is a nationally-recognized credential issued by the CCAPP.
The CAMS credential is the Certificate in Addiction Treatment Marketing (C-ATM) with national credential recognition. Anyone who successfully completes the C-ATM and submits the CAMS application for certification is considered for the national credential.
The CAMS series includes all six of the C-ATM courses, which can be taken either live or online. The six courses can be taken in any order and at any time, and a mixture of online learning and live workshops are acceptable. The remaining requirements are listed in the CAMS Manual/Application.
The CAMS also includes CCAPP's CAMS credential application fees, which the participant is eligible for once completing the six courses and other CCAPP requirements. You can take the C-ATM and then pay just for the credential application fee should you want the credential after. The credentialing fee is a separate $500 for non-members, and $300 for NBHAP members, and must be purchased from CCAPP.
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Renewal of C-ATM/CAMS
Have your C-ATM and/or CAMS and need to look into renewing?
To be kept current, the C-ATM / CAMS needs to include a minimum of 6 hours every two years. These 6 hours must be approved by NBHAP as a C-ATM/CAMS renewal course. Members get a discount (some up to 100%) on these courses. The courses are listed below. There is no additional price for the C-ATM renewal: just contact us to find out how to renew your C-ATM certificate.
For your CAMS, you must include CAMS Recertification Application. This application lists the other requirements and fees for renewing your CAMS.
Webinar: The New Normal: Avoiding Trouble in Addiction Treatment and Behavioral Health Marketing
- Date Recorded: July 9, 2020
- Presenters: Harry Nelson
- Price: $50.00 (Members receive 15% discount)
As enforcement of new federal and state laws continues to expand alongside payor efforts to combat abusive practices, a “New Normal” is emerging in addiction treatment and behavioral health. This webinar will focus on how marketing enforcement continues to evolve, including examples of recent local, state, and federal investigative practices and prosecution.
Webinar: Do You Know Who Owns Your Patient Data? The Dark Side of Commercializing Patient Data
- Date Recorded: March 17, 2020
- Presenters: Walter Boone and Matt Sitton
- Price: free
- Price: $50.00 (Members receive 15% discount)
Who owns patient data? The answer is not as simple as you think, and the answer matters to you, the treatment provider. Please join us as we discuss the role of de-identified data in the behavioral healthcare industry.
Webinar: Understanding Addiction Treatment Marketing for CEOs
- Date Recorded: February 12, 2020
- Presenter: Nick Jaworski
- Price: $50.00 (Members receive 15% discount)
This webinar will give you the high level marketing overview so you have a strategic grasp of the important differences between SEO, AdWords, Business Development, Facebook, TV, etc. It also highlights the tracking and results you need to be looking for to ensure the team is on track in your addiction treatment marketing.
Webinar: Rising Above the Crowd: How Proactive PR Drives Center Growth
- Date Recorded: June 13, 2019
- Presenter: Nick Jaworski
- Price: $50.00 (Members receive 15% discount)
The addiction treatment space continues to be beset by negative press. Whether your program participated in some of the shadier practices brought to light or not, this press has tainted the entire field. This training will give you actionable strategies so that you’re not lumped into the crowd.
A national membership association that provides education and advocacy for those in the behavioral health and addiction treatment industries.
We are the leading and unifying voice of addiction-focused treatment programs.
